Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Marvel’s Captain America car by Daniel Simon [w/Video]

Automotive designer and futurist Daniel Simon has had his vehicle design from ‘Captain America: The First Avenger' featured in a short animation. This 10-wheeler 1942 supercharged V16 Coupe, the personal car of Marvel's villain Johann Schmidt (the Red Skull), is 7,620 mm long and was inspired by cars such as Mercedes' 540K and the G4. The director's instructions for the car's size  led to a truck chassis having to be used for the practical film version.

Bentley posts big sales jump for 2011

Luxury-car maker Bentley says 2011 was a banner year, with global sales of 7,003 cars, up 37 percent from the year before. Bentley capped the year with a strong December, selling 1,059 cars--the second-best month for sales in its history. Sales in December were up 69 percent from the same month a year earlier.